Ron Hartenbaum and Liz Laud Expand, Merge with Debbie Greenbaum’s DG Media.

It was announced yesterday that broadcasting executive Debbie Greenbaum is joining WYM Media Management LLC as co-founder, managing partner with radio impresario Ron Hartenbaumand Liz Laud. Greenbaum’s business, DG Media will merge into WYM as part of its strategic business expansion into providing what is being described by the trio as “the most comprehensive affiliate sales and marketing for all radio formats.” Hartenbaum, who has worked over the years in developing the shows and careers of a number of the top talents in talk radio, via his New York City-based firm WYD Media Management, LLC, had earlier this year joined forces with affiliate sales and marketing veteran Liz Laud to launch WYM.  “Deb is an accomplished industry veteran who has successfully launched a variety of shows and products throughout her career and by bringing the ‘TheLeslie Marshall Show’ and Good Parts Media services (‘Mr. Prep’ and ‘The Hookup’) into the fold, immediately adds to our arsenal of affiliate sales opportunities,” says Hartenbaum.  “I am thrilled to be able to continue our working relationship with her as a partner in WYM and am very excited about what the future holds.”  Greenbaum tells TALKERS,  “The opportunity to take my shows to the next level and grow WYM with the integration of Ron’s product at WYD and ground-breaking new shows such as “Istook Live!” and “Zach Sang and the Gang” is incredible.  The timing couldn’t be better; we are goingto have a lot of fun and a lot of success!”  Considered a natural extension of Hartenbaum’s organization, WYM was formed to capture the affiliate marketing opportunities generated from the programming currently managed and produced by WYD which includes the “The Thom Hartmann Program,” “The Stephanie Miller Show,” “The Mike Malloy Show,” “The Michael Smerconish Show,” the “David WebbShow,” “Ring of Fire” and most recently  “Istook Live!” (Ernest Istook) and “Zach Sang & The Gang,” a new CHR radio program for 12-34s hosted by pop-culture icon, Zach Sang. “I am beyond ecstatic to be working with Debbie again.  We had a lot of fun, and more importantly, a lot of success working together at Westwood One years ago and I can’t believe our good fortune that we get the opportunity to do that again, this time with Ron!” says Laud, whose track record includes stints at Westwood OneJones Radio and Dial Global.


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