New York-based Crossover Media Group announces its West Coast expansion with the launch of Crossover Media Group Sales, a new company specifically developed to provide advertising-sales representation across multiple platforms for an array of established and emerging program personalities and formats.
The company’s managing members are Scott Calka, a veteran of Comcast Spotlight, DirecTV, Fox Sports and Madison Square Garden; Sue Freund, who spent a decade as VP of Sales for the Western Region for SiriusXM, and, before that, managed radio stations for CBS Radio, Radio One and Clear Channel; and Ron Hartenbaum, a veteran of Needham and Grey, later VP of Sales for Westwood One before becoming a founding partner of MediaAmerica and CEO of Jones Radio Networks. Ms. Freund will be opening the Los Angeles office of Crossover Media Group Sales.